Luxury travel & hospitality content creator

Content that makes a stay feel real, before the guest arrives.

I'm Karolina, a Lisbon-based content creator for hotels, resorts, restaurants and lifestyle brands across Europe. I create warm, editorial photo and film that make a place feel worth booking.

View my films Start a project
Karolina Jakubowicz in a white dress and straw hat in front of a blue and white azulejo tiled wall
Boutique hotels Retreats Restaurants Lifestyle brands Portugal Italy France Spain Poland Across Europe and beyond

Films that sell the stay

  • Algarve, from above
  • A slow stay, Comporta
  • Marriott Salgados
  • Bagni di Pisa
  • Slow living, Tuscany
  • Villa del Balbianello

More films on @captured.by.karolina

Selected stills

Karolina in a polka dot headscarf on a boat on Lake Como Karolina in a white dress beside a yellow Lisbon tram Karolina sitting against a peach wall in Menton Terracotta rooftops of Lisbon at dusk A classic wooden Riva boat on Lake Como Karolina in a green dress on a staircase of blue Portuguese tiles The lakeside village of Torno on Lake Como Karolina in a blue patterned dress on white-washed stone stairs
Close portrait of Karolina in a polka dot headscarf and sunglasses A golden hour picnic tray on a boat deck Karolina walking through a stone alley in Menton A white wall lined with blue flower pots in Andalusia Karolina walking past flowers on a Riviera street Historic villas in golden light on Lake Como A market stall of tomatoes, lemons and watermelon Karolina on a small bridge in golden light

See how we could create this for your property

Services

What I can create for you

Three ways of working. Packages from €500, licensing agreed before any shoot.

UGC photo & video

Guest-eye photo and vertical video, delivered ready to post.

Natural, guest-eye photography and short vertical video of your rooms, amenities and experiences, shot on location and delivered ready to post.

  • Edited photo set of your property
  • Short-form vertical video (Reels, TikTok)
  • Delivered in formats for each platform

Quote and timeline confirmed before booking.

Ideal for hotels and lifestyle brands that want authentic content without a full production crew.

Branded campaigns

A planned content day built around your brand story.

A planned content day built around your brand story: concept, shot list, capture and edit, all kept consistent with your visual identity.

  • Concept and moodboard before the shoot
  • Campaign photo and video assets
  • Content licensed for organic and paid use

Quote and timeline confirmed before booking.

Ideal for launches, seasonal campaigns, product features and repositioning.

Social media content packs

A steady stream of platform-ready, on-brand content.

Curated photo and video sets sized and edited for Instagram, TikTok and Facebook, so your feed stays consistent between campaigns.

  • Mixed set of photos and vertical videos
  • Formatted per platform, ready to schedule
  • Optional captions and posting suggestions

Quote and timeline confirmed before booking.

Ideal for marketing teams that need a steady stream of on-brand content.

Usage, licensing and distribution

Your channels

Organic usage rights for your own channels are included in every collaboration, confirmed in writing before the shoot.

My audience

Every package includes publication to my own Instagram and TikTok, alongside the content delivered to you.

Paid and beyond

Paid usage, ad allowlisting, extended licences and exclusivity are priced per project. Paid partnerships are always disclosed in line with platform rules and EU guidance.

Still deciding?

Not sure which fits? Describe your property and I will recommend an approach, no obligation.

Start a project

How it works

Three steps to new content

  1. Vintage illustration of a sealed envelope

    Enquire

    Tell me about your property or brand and what you want guests to feel. Start here.

  2. Vintage illustration of a pendulum clock

    Plan

    We agree the concept, shot list and dates, shaped around your spaces and light.

  3. Vintage illustration of a twin-lens camera

    Create & deliver

    I shoot on location and deliver edited content, formatted for the channels you use.

Karolina in a white dress and straw hat beside a yellow Lisbon funicular in a narrow street

About

Hi, I am Karolina

I believe the most powerful stories are told in details. The soft morning light through linen curtains. The curve of a stone bathtub. The stillness of a private pool before the day begins.

I create visual narratives that help hotels, resorts and lifestyle brands express their atmosphere through photography and short-form video. Each frame is designed to reflect what makes your property unique, not just visually but emotionally. Every image on this site is my own work.

I am based in Europe, between Portugal and Poland, and open to working with clients anywhere. I work in English and Polish, and can create content in Portuguese where needed.

Start a project

Contact

Every place has a feeling. Let's capture yours.

Tell me about your property, your brand and what you would like guests to feel. If it helps, ask to see a sample delivery from a past shoot.

See the full media kit, or ask for audience statistics and a rate card.

No obligation. You will hear back within three working days.

Good to know

Common questions

What does working with you involve, from first message to final files?

It starts with a short brief about your property and what you want guests to feel. Together we agree the concept, shot list and dates; then I shoot on location and deliver edited photos and vertical video, formatted for the channels you use. I confirm the quote and timeline in writing before anything is booked.

How much does a collaboration cost, and what affects the price?

My packages start from €500. The price depends on the scope: the number of content days, how many photos and videos you need, whether you want paid-usage or ad rights, and any exclusivity. I always send a fixed quote before booking, with no obligation to proceed.

Do you travel outside Lisbon for shoots?

Yes. I am based in Lisbon, I work throughout Portugal, and I have created content in Italy, France, Spain and beyond. Travel and any accommodation for shoots away from Lisbon are agreed as part of the quote.

Who can use the content, and for how long?

Organic usage rights for your own channels are included in every collaboration, and I confirm them in writing before the shoot. Paid usage, ad allowlisting, extended licences and exclusivity are quoted per project. Every package also includes publication to my own Instagram and TikTok (@captured.by.karolina).

Will you appear in the content, or just our property?

Either. My style is natural, guest-eye storytelling: the content can feature me on camera to show the experience, or focus purely on your spaces, food and details. We decide together in the brief before the shoot.

Can we see more work, audience numbers or references before deciding?

Yes. You can watch more films on my Instagram and TikTok (@captured.by.karolina), and I am happy to share a full portfolio with current audience statistics on request, just ask in your enquiry.