Hotels & villas · Lake Como

Content creator on Lake Como

I photograph and film hotels and villas on Lake Como and across Italy, turning them into editorial video and stills that make a traveller feel the stay before they book it. Delivered ready to post, with reach to my own travel audience built in. From €500.

Karolina in a white gown at an ornate iron gate overlooking Lake Como
Content created on Lake Como Varenna Tremezzo Villa del Balbianello Como the lakeside villas Tuscany & beyond

See the difference

Recent films on Lake Como

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Villa del Balbianello
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Villa Carlotta
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Villa Monastero
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Villa Cipressi
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On the water
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Four villas in a day

See every film on the main portfolio

What your property receives

Shot on location, edited, and delivered ready to post in the formats your channels use.

Guest-eye photography

Rooms, suites, terraces, the gardens and the lake views that sell a stay.

Short-form video

Reels and TikTok that show the experience in motion, where travel discovery now happens.

Campaign content

A planned content day around a season, a launch or a repositioning, kept on-brand.

Ongoing content packs

A steady set of photos and videos to keep your feed alive between campaigns.

Karolina in a white dress on a terrace above the blue water of Lake Como
A view guests plan an entire trip around.

“A great hotel film doesn’t show a room. It makes someone feel what it’s like to wake up in it.”

Karolina Jakubowicz
A historic villa above Lake Como with pink flowers in stone urns

A creator, not an agency

Agencies are slow and expensive. Stock never carries the feeling of a place. And short-form video, the format that now drives bookings, is hard to make well in-house.

I’m the maker and a channel: every project publishes to my own Instagram and TikTok audience alongside the licensed files you keep.

Where I work on Lake Como (and beyond)

Based in Lisbon and travelling for shoots — I create content around Lake Como and throughout Italy, as well as across Portugal and Europe. Travel and any accommodation are agreed as part of the quote.

  • Como
  • Bellagio
  • Varenna
  • Tremezzo
  • Menaggio
  • Villa del Balbianello
  • Tuscany
  • Florence
  • Across Italy

How a collaboration works

  1. Enquire — tell me about your property and what you want guests to feel.
  2. Plan — we agree the concept, shot list and dates, and confirm the quote and usage rights in writing before anything is booked.
  3. Create & deliver — I shoot on location and deliver edited photos and vertical video, formatted for your channels.

Packages from €500. You always get a fixed quote before booking — no obligation.

Let's make your property look worth the journey

Tell me about your hotel or villa and what you want guests to feel. You will hear back within three working days, with no obligation.

No obligation. You will hear back within three working days.

Common questions

Do you shoot on Lake Como and across Italy?

Yes. I have created content around Lake Como — Varenna, Tremezzo, Villa del Balbianello and the town of Como — as well as in Tuscany and elsewhere in Italy. Travel and any accommodation are agreed as part of the quote.

What do you deliver to a hotel or villa?

Edited photography and short-form vertical video (Reels and TikTok) of your rooms, spaces, views and experiences, formatted for the channels you use and delivered ready to post. The exact set is agreed in the brief before the shoot.

How much does content on Lake Como cost?

Packages start from €500. The price depends on the scope — the number of content days, how many photos and videos you need, and whether you want paid-usage or ad rights. You receive a fixed quote before booking.

Do you work with lakeside villas and boutique hotels?

Yes — lakeside villas, boutique and luxury hotels, and restaurants on Lake Como. The approach is the same: guest-eye photography and short-form video that make the place feel worth the journey.

Can we use the content in our ads?

Organic usage rights for your own channels are included and confirmed in writing before the shoot. Paid usage, ad allowlisting and exclusivity are quoted per project. Every package also includes publication to my own Instagram and TikTok audience.

Also serving hotels across Portugal, in the Algarve, and restaurants in Lisbon. More of my work on the main portfolio, or on Instagram and TikTok @captured.by.karolina.